As Lawsuits Loom: The New Playbook for AI Compliance in the Creative Industries

AI is shaking up the creative industries, and the shift is happening at lightning speed!

For me it has ripples of when Apple transformed games with the invention of the App Store. Overnight games could be made in bedrooms and the indie market boomed.

Given the pace, it's fair to say that the changing AI landscape in terms of policy, law and technology is resulting in a lot of uncertainty at the intersection between AI and creative industries.

The Government's silence on the matter is not helping.

But as someone who works in this intersection, I'm seeing first-hand how this changing landscape is resulting in new 'purpose' and 'outcome' market driven business practices:

🤝 𝗟𝗶𝗰𝗲𝗻𝘀𝗶𝗻𝗴 𝗱𝗲𝗮𝗹𝘀 𝗳𝗿𝗲𝗻𝘇𝘆: Rightsholders and AI vendors are striking deals left and right. Global litigation and policy uncertainty means vendors want their AI tools built on solid, ethically licensed content. Meanwhile, rightsholders are waking up to the fact that their content is hot commodity. Content creators find themselves in the sweet spot - huge back catalogue and little clearance obligations.

🛡️ 𝗣𝗿𝗼𝘁𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝘀𝘁𝘂𝗳𝗳: New software (metadata, watermarking, fingerprinting) updated terms and reservation of rights are rightsholders' best friends looking to keep their IP safe. Whether for licensing of work or just guarding it from being swiped without a nod, these tools are a shield.

📜 𝗔𝗜 𝘂𝘀𝗲 𝗽𝗼𝗹𝗶𝗰𝗶𝗲𝘀: They're becoming the must-have accessory for any business worth its salt. Investors and insurers are keen on seeing these formalized ethics and use policies. It's about showing you've got a handle on how AI fits into your creative process. Transparency is key.

AI is here to serve the creative industries, not replace them. Stay ahead!