If you don't own it, you're renting your future

🧠𝘛𝘩𝘦 𝘳𝘪𝘴𝘬 𝘤𝘳𝘦𝘢𝘵𝘰𝘳𝘴 𝘪𝘨𝘯𝘰𝘳𝘦, 𝘶𝘯𝘵𝘪𝘭 𝘪𝘵'𝘴 𝘵𝘰𝘰 𝘭𝘢𝘵𝘦.

I've seen famed creators disappear overnight.
Not from bad content.
But from platform updates they didn't control.

💻𝗚𝗼𝗼𝗴𝗹𝗲 𝗮𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗱 𝗶𝘁 𝘂𝘀𝗲𝘀 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝘁𝗼 𝘁𝗿𝗮𝗶𝗻 𝗔𝗜.
The rules changed, without asking.
That was the warning shot.
Creators are waking up.

Since that news broke...

I've seen a surge in creators licensing their back-catalogue.
For a fee.
𝗥𝗲𝗴𝗮𝗶𝗻𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗿𝗼𝗹.

💼 𝗖-𝘀𝘂𝗶𝘁𝗲 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗮𝗿𝗲 𝗱𝗼𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲.
In a UK M&A poll of £100M+ businesses:
They're actively reducing reliance on third-party tech.

💡𝗢𝘄𝗻𝗶𝗻𝗴 𝗜𝗣 𝗶𝘀𝗻'𝘁 𝗷𝘂𝘀𝘁 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲
It's survival.
It's what attracts investor confidence.
It's what let's you pivot when platforms pull the rug.

🧩𝗧𝗵𝗮𝘁'𝘀 𝘄𝗵𝘆 𝘁𝗼𝗽 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝗮𝗿𝗲 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗼𝘄𝗻:
• Animation studios
• Podcasts
• Product lines
• Beauty brands

𝘍𝘰𝘭𝘭𝘰𝘸𝘦𝘳𝘴 𝘧𝘢𝘥𝘦.
𝘖𝘸𝘯𝘦𝘳𝘴𝘩𝘪𝘱 𝘤𝘰𝘮𝘱𝘰𝘶𝘯𝘥𝘴.